Researchers have described several reasons why the dominance model is a poor choice for dog training.[75] First, a relationship based on dominance is established to gain priority access to scarce resources, not to impose particular behaviors on the less dominant animal,[76] so the dominance model is irrelevant for most of the behaviors that people want from their dogs, such as coming when called or walking calmly on a leash.[75] Second dominance-submission relationships, once established, are constantly tested and must be regularly reinforced.[77] Thus people, particularly children and the elderly, may not be able to retain their rank and are at risk of being injured if they attempt to do so.[75] Third, dominant individuals gain priority access to resources, but only while they are present, establishing dominance over a dog does not guarantee its behavior when the dominant individual is distant or absent.[75]

Motivational training has its roots in captive animal training, where compulsion and corrections are both difficult and dangerous, and ignoring bad behavior is not problematic as the animal lives under controlled conditions. As a dog training strategy, purely positive training is feasible, but difficult, as it requires time and patience to control the rewards the dog receives for behavior. Some activities such as jumping up or chasing squirrels are intrinsically rewarding, the activity is its own reward, and with some activities the environment may provide reinforcement such as when the response from dog next door encourages barking.[61]
Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
Every dog needs to learn to walk on a leash. Besides the fact that most areas have leash laws, there will be times when keeping your dog on a leash is for his own safety. Learn how to introduce your dog or puppy to the leash, then teach him how to walk properly on the leash, even beside you on a bike. A loose leash walk teaches your dog not to pull or lunge when on ​the leash, making the experience more enjoyable for both you and your dog.