Dogs have become closely associated with humans through domestication and have also become sensitive to human communicative signals. Generally, they have a lot of exposure to human speech, especially during play, and are believed to have a good ability to recognize human speech. Two studies investigated the ability of a single dog that was believed to be exceptional in its understanding of language. Both studies revealed the potential for at least some dogs to develop an understanding of a large number of simple commands on the basis of just the sounds emitted by their owners. However the studies suggested that visual cues from the owner may be important for the understanding of more complex spoken commands.
A word of advice – DO NOT use potty pads; use an outdoor potty spot right away, instead. Many people are proponents of potty pads, but they can be counterintuitive at times. Yes, if you train your doggy properly, it will go potty on the potty pad when it’s time to eliminate. What happens when you take the potty pad away, though, and your dog has developed this routine of going on the pad?
The idea of using treats to train is often equated with bribery. Truthfully, dogs do what works. If using treats gets them to do what you want, then why not? You can also use the world around you as a reinforcement. Every interaction you have with your dog is a learning opportunity, so when you think about it, you probably don’t use food very often except during active training sessions. So why does your dog continue to hang out? Because you reinforce him with praise, touch, games and walks. Just remember, the behavior should produce the treat; the treat should not produce the behavior.
Punishment is operationally defined as an event that lowers the probability of the behavior that it follows. It is not "punishment" in the common sense of the word, and does not mean physical or psychological harm and most certainly does not mean abuse. Punishment simply involves the presentation of an undesired consequence (positive punishment) when the wrong behavior is performed, such as a snap of the leash, or the removal of a desired consequence (negative punishment) when the wrong behavior is performed, such as the trainer eating the cheese that would have been the reward. A behavior that has previously been developed may cease if reinforcement stops; this is called extinction. A dog that paws its owner for attention will eventually stop if it no longer receives attention.
Lindsay says of this study, "Schilder and Van der Borg (2004) have published a report of disturbing findings regarding the short-term and long- term effects of shock used in the context of working dogs that is destined to become a source of significant controversy ... The absence of reduced drive or behavioral suppression with respect to critical activities associated with shock (e.g., bite work) makes one skeptical about the lasting adverse effects the authors claim to document. Although they offer no substantive evidence of trauma or harm to dogs, they provide loads of speculation, anecdotes, insinuations of gender and educational inadequacies, and derogatory comments regarding the motivation and competence of IPO trainers in its place." 
Before enrolling with a particular club contact them and ask if you can go to watch a class without your dog. This will help you decide if this is the right environment for you and your dog. Some clubs have waiting lists and you will need to book ahead, some accept people on a roll on roll off basis. Prices will vary from a joining fee and then weekly payments to a one off fee for a certain length of training.