Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
Based on the principles of social learning, model-rival training uses a model, or a rival for attention, to demonstrate the desired behaviour.[69] The method was used by Irene Pepperberg to train Alex the African Grey Parrot to label a large number of objects. McKinley and Young undertook a pilot study on the applicability of a modified version of the model-rival method to the training of domestic dogs, noting that the dog's origins as a member of large and complex social groups promote observational learning. The model-rival training involved an interaction between the trainer, the dog, and a person acting as a model-rival, that is, a model for desired behaviour and a rival for the trainer's attention. In view of the dog, a dialogue concerning a particular toy commenced between the trainer and the model-rival. The trainer praised or scolded the model-rival depending on whether the model-rival had named the toy correctly. It was found that the performance times for completion of the task were similar for dogs trained with either operant conditioning or the model rival method. In addition, the total training time required for task completion was comparable for both methods.[70]
In October 2012, Millan appeared on The Alan Titchmarsh Show. Titchmarsh called his methods "cruel" and "unnecessary", citing a video in which, Titchmarsh said, Millan punched a dog in the throat. Millan called it a touch, not a punch. Titchmarsh read out an RSPCA statement saying that "Adverse training techniques which have been seen to be used by Cesar Millan can cause pain and fear for dogs and may worsen their behavioural problems."[38][39] Writing in the British newspaper Metro, features writer, Andrew Williams, described the interview as the first time that Titchmarsh has "deviated from his usual interview strategy – which runs the gamut from mild to wild sycophancy" and described him as "probably the only celeb Millan has failed to win over..."[40]
Punishment is operationally defined as an event that lowers the probability of the behavior that it follows. It is not "punishment" in the common sense of the word,[42] and does not mean physical or psychological harm and most certainly does not mean abuse. Punishment simply involves the presentation of an undesired consequence (positive punishment) when the wrong behavior is performed, such as a snap of the leash, or the removal of a desired consequence (negative punishment) when the wrong behavior is performed, such as the trainer eating the cheese that would have been the reward.[43] A behavior that has previously been developed may cease if reinforcement stops; this is called extinction. A dog that paws its owner for attention will eventually stop if it no longer receives attention.[44]
Teach your dog where he SHOULD take his potty breaks, instead of trying to use punishment to teach him where he should NOT go potty. If you focus on what you want him to do, instead of what you don’t want your dog to do, you’ll get faster results. Teaching your dog where it’s OK to go is very important, and one of the reasons why so many people are never successful in potty training their dogs.

When you are home but can't attend to your puppy, follow the same procedures described above. However, the more time you spend with your puppy, the quicker he will be house trained. Your objective is to take your puppy to his toilet area every time he needs to eliminate. This should be about once every 30-45 minutes; just upon waking; just after eating or drinking; and just after a play session. Provide house training taxi service to avoid unnecessary "mistakes".

Clicker training, a common form of positive reinforcement, is a simple and effective dog training method. Although it is still fine to train your dog without clicker training, many people find it helpful. With clicker training, you can easily and effectively teach your dog all kinds of basic and advanced commands and tricks. It's fast and easy to learn how to clicker train your dog