It’s best not to punish the puppy for making a mistake. Instead, focus on praising appropriate bathroom behavior. If you catch your puppy in the act, interrupt it by saying “No!” in a firm voice or clapping your hands loudly, then take the puppy outside to finish going to the bathroom. Never swat your puppy, yell at it, or try to rub its nose in the mess.
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You should always accompany your puppy outside for potty breaks. You’re there not only to ensure that he actually goes, you’re also there to reward your puppy with a treat for going in the proper spot. Wait until your puppy finishes eliminating and immediately give him a tasty reward for a job well done. If you wait until you get back in the house, your puppy won’t make the connection between his elimination and the reward.
The 1980 television series Training Dogs the Woodhouse Way made Barbara Woodhouse a household name in the UK, and the first international celebrity dog trainer. Known for her "no bad dogs" philosophy, Woodhouse was highly critical of "bad owners", particularly those she saw as "overly sentimental". She described the "psychoanalyzing of dogs" as "a lot of rubbish". Her no-nonsense style made her a pop-culture icon, with her emphatic "sit" and catch cry of "walkies" becoming part of the popular vernacular.
Researchers have described several reasons why the dominance model is a poor choice for dog training. First, a relationship based on dominance is established to gain priority access to scarce resources, not to impose particular behaviors on the less dominant animal, so the dominance model is irrelevant for most of the behaviors that people want from their dogs, such as coming when called or walking calmly on a leash. Second dominance-submission relationships, once established, are constantly tested and must be regularly reinforced. Thus people, particularly children and the elderly, may not be able to retain their rank and are at risk of being injured if they attempt to do so. Third, dominant individuals gain priority access to resources, but only while they are present, establishing dominance over a dog does not guarantee its behavior when the dominant individual is distant or absent.
Classical conditioning (or Pavlovian conditioning) is a form of learning in which one stimulus, the conditioned stimulus, comes to signal the occurrence of a second stimulus, the unconditioned stimulus. Classical conditioning is when a dog learns to associate things in its environment, or discovers some things just go together. A dog may become afraid of rain through an association with thunder and lightning, or it may respond to the owner putting on a particular pair of shoes by fetching its leash. Classical conditioning is used in dog training to help a dog make specific associations with a particular stimulus, particularly in overcoming fear of people and situations.
One of the biggest predictors of a speedy potty training process is owner diligence. If you’re on top of your puppy’s schedule and you stick to a strict prevention and supervision regiment, you should be well on your way to potty training success within a few months. You can consider your puppy almost fully housetrained when you’ve gone an entire month without a single accident, but keep in mind that potty training is an inexact science. It’s best to have several dry months before you can really trust that your puppy understands the rules.
Just because your new dog is old enough that he should know where to potty doesn’t mean that he actually does. An adult dog has the necessary muscle control to hold it for longer periods of time, but if no one ever taught him the potty training rules then he’s the equivalent of a brand new puppy. Age should not be equated with housetraining prowess, so it’s a good idea to treat any dog new to your home as if he’s still learning the potty training ropes.
Lindsay says of this study, "Schilder and Van der Borg (2004) have published a report of disturbing findings regarding the short-term and long- term effects of shock used in the context of working dogs that is destined to become a source of significant controversy ... The absence of reduced drive or behavioral suppression with respect to critical activities associated with shock (e.g., bite work) makes one skeptical about the lasting adverse effects the authors claim to document. Although they offer no substantive evidence of trauma or harm to dogs, they provide loads of speculation, anecdotes, insinuations of gender and educational inadequacies, and derogatory comments regarding the motivation and competence of IPO trainers in its place." 
Suppose you consistently praise your puppy for their actions, while potty training. Then say your dog has an accident. Do not praise you dog immediately. Instead, take your dog outside and wait for it to go to the bathroom. When it finishes doing its business, take it inside, and keep it in a separate room while you clean up the mess. After this you should act disappointed in your dog, but only for a few minutes. Keep you and your dog motivated to potty train.
This method is the most effective and flexible. Your pup needs to develop his natural "den instinct" and learn where to eliminate - and where not to. To potty train our puppy we must condition a desire in the pup to avoid soiling the "den" - your house. Confinement and your due diligence in providing access outside the "den" to potty and poop will develop this instinct and eventual desire. When and how to use confinement is described in detail below.
Training clubs that run the Kennel Club Good Citizen Dog Scheme - the largest dog training programme in the UK are a sensible place to begin. Here you will learn about every aspect of dog ownership from the Puppy Foundation Courses through to Bronze, Silver and Gold award levels. Go to GCDS Training Clubs in your County to find one near to you or email the GCDS Team ([email protected]) or call 0207 518 1011.