^ Vranica, Suzanne (September 10, 2009). "'Dog Whisperer' Hopes to Lead Pack at Newsstand". The Wall Street Journal. Archived from the original on November 7, 2017. Almost half of USA's consumers already know who he is, and consumers' awareness of Mr. Millan has grown 12% since May 2008, according to Davie-Brown, an Omnicom Group company that tracks the appeal of celebrities.
Every time your dog pees or poops outside it needs to be celebrated. Give them baby talk or a treat, jump up & down, pat their little heads & remind them of how brilliant that decision was. Yes it might look silly, but your pup needs to know he’s done the best thing ever. When you consistently praise your puppy for going potty outside they’ll start to understand that it’s the correct decision, and one that leads to super fun happy time.
The concepts of "pack" and "dominance" in relation to dog training originated in the 1940s and were popularized by the Monks of New Skete in the 1970s. The model is based on a theory that "dogs are wolves" and since wolves live in hierarchical packs where an alpha male rules over everyone else, then humans must dominate dogs in order to modify their behavior.[72] However, recent studies have shown that wolves in the wild actually live in nuclear families where the father and mother are considered the pack leaders, and their offspring's status depends on their birth order which does not involve fighting to attain a higher rank, because the young wolves naturally follow their parents' lead.[73]
In 2009, Millan launched Cesar's Way magazine in the United States and Canada, for which he was the Editorial Director. The magazine combined advice from Millan along with articles about the relationship between dogs and humans.[citation needed] Cesar Millan's Leader of the Pack was an American documentary television series on the Nat Geo Wild channel which ran from January 5, 2013 to March 26, 2013. The next year, 2014, saw the premiere of Millan's new series, Cesar 911, on the Nat Geo WILD channel; in non-American markets, it's known as Cesar to the Rescue. In 2015, he teamed up with children's television veterans Sid and Marty Krofft to create Mutt & Stuff, a preschool television show for the Nickelodeon channel. Millan's son Calvin stars on the series. In 2017, Millan and his older son Andre appeared in a new series Cesar Millan's Dog Nation, which ran for one season starting on Friday evening, March 3.[26][27][28]
The 1980 television series Training Dogs the Woodhouse Way made Barbara Woodhouse a household name in the UK, and the first international celebrity dog trainer.[27] Known for her "no bad dogs" philosophy, Woodhouse was highly critical of "bad owners", particularly those she saw as "overly sentimental".[28] She described the "psychoanalyzing of dogs" as "a lot of rubbish".[29] Her no-nonsense style made her a pop-culture icon, with her emphatic "sit" and catch cry of "walkies" becoming part of the popular vernacular.[30]

Unless you plan to keep your dog outdoors--and few of us do because it's not recommended--you'll need to teach your dog where to eliminate. Therefore, house training (also called housebreaking or potty training) is one of the first things you need to work on with your dog. Crate training can be a very helpful part of the training process. This includes house training as well as many other areas of training:
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