In 1935, the American Kennel Club began obedience trials, and in the following years popular magazines raised public awareness of the benefits of having a trained pet dog, and of the recreational possibilities of dog training as a hobby. After WWII, the increasing complexities of suburban living demanded that for a pet dog's own protection and its owner's convenience, the dog should be obedient. William Koehler had served as principal trainer at the War Dog Training Center, in California, and after the war became chief trainer for the Orange Empire Dog Club—at the time, the largest dog club in the United States—instructor for a number of breed clubs, and a dog trainer for the Walt Disney Studios. In 1962 Koehler published The Koehler Method of Dog Training, in which he is highly critical of what he calls "tid-bit training techniques" based in "the prattle of 'dog psychologists'". Amongst the training innovations attributed to Koehler is the use of a long line in conjunction with a complete absence of oral communication as a way of instilling attentiveness prior to any leash training. Koehler insisted that participants in his training classes used "emphatic corrections", including leash jerks and throw chains, explaining that tentative, nagging corrections were cruel in that they caused emotional disturbance to the dog. Vicki Hearne, a disciple of Koehler's, commented on the widespread criticism of his corrections, with the explanation that it was the emotionally loaded language used in the book that led to a number of court cases, and to the book being banned in Arizona for a time. Despite the controversy, his basic method forms the core of many contemporary training systems.
Typical positive reinforcement events will satisfy some physiological or psychological need, so it can be food, a game, or a demonstration of affection. Different dogs will find different things reinforcing. Negative reinforcement occurs when a dog discovers that a particular response ends the presentation of an aversive stimulus. An aversive is anything that the dog does not like, such as verbal admonishment, or a tightened choke chain.
Motivational training has its roots in captive animal training, where compulsion and corrections are both difficult and dangerous, and ignoring bad behavior is not problematic as the animal lives under controlled conditions. As a dog training strategy, purely positive training is feasible, but difficult, as it requires time and patience to control the rewards the dog receives for behavior. Some activities such as jumping up or chasing squirrels are intrinsically rewarding, the activity is its own reward, and with some activities the environment may provide reinforcement such as when the response from dog next door encourages barking.
It's not so much the dog doesn't listen, more that he doesn't understand what you want him to do. Go back to basics and don't punish him when he toilets indoors. Double your vigilance and take every opportunity to put him outside to toilet. The crucial thing is to be present when he does toilet in the correct place, so that you can reward him. This makes him keener to repeat the performance to get another treat. Conversely, if you have been telling him off for indoor accidents he may already feel inhibited about going to the toilet in your presence, including when he goes outdoors. This is one reason why it's important not to punish for inappropriate toileting.
The most important thing you can do to make house training happen as quickly as possible is to reward and praise your puppy every time he goes in the right place. The more times he is rewarded, the quicker he will learn. Therefore it's important that you spend as much time as possible with your puppy and give him regular and frequent access to his toilet area.
In 1848 W. N. Hutchinson published his book Dog Breaking: The Most Expeditious, Certain and Easy Method, Whether Great Excellence or Only Mediocrity Be Required, With Odds and Ends for Those Who Love the Dog and the Gun. Primarily concerned with training hunting dogs such as pointers and setters, the book advocates a form of reward-based training, commenting on men who have "a strong arm and a hard heart to punish, but no temper and no head to instruct" and suggesting "Be to his virtues ever kind. Be to his faults a little blind." Stephen Hammond, a writer for Forest and Stream magazine, advocated in his 1882 book Practical Training that hunting dogs be praised and rewarded with meat for doing the correct behavior.
Dog training is the application of behavior analysis which uses the environmental events of antecedents and consequences to modify the dog behavior, either for it to assist in specific activities or undertake particular tasks, or for it to participate effectively in contemporary domestic life. While training dogs for specific roles dates back to Roman times at least, the training of dogs to be compatible household pets developed with suburbanization in the 1950s.