Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
^ Vranica, Suzanne (September 10, 2009). "'Dog Whisperer' Hopes to Lead Pack at Newsstand". The Wall Street Journal. Archived from the original on November 7, 2017. Almost half of USA's consumers already know who he is, and consumers' awareness of Mr. Millan has grown 12% since May 2008, according to Davie-Brown, an Omnicom Group company that tracks the appeal of celebrities.
Pups between the ages of 9–12 weeks who were permitted to observe their narcotics-detecting mothers at work generally proved more capable at learning the same skills at six months of age than control puppies the same age who were not previously allowed to watch their mothers working.[56] A 2001 study recorded the behaviour of dogs in detour tests, in which a favorite toy or food was placed behind a V-shaped fence. The demonstration of the detour by humans significantly improved the dogs' performance in the trials. The experiments showed that dogs are able to rely on information provided by human action when confronted with a new task. Significantly, they did not copy the exact path of the human demonstrator, but adopted the detour behavior shown by humans to reach their goal.[57] A 1977 experiment by Adler and Adler found that puppies who watched other puppies learn to pull a food cart into their cages by an attached ribbon proved considerably faster at the task when later given the opportunity themselves. At 38 days of age, the demonstrator puppies took an average of 697 seconds to succeed, while the observers succeeded in an average of 9 seconds.[58]
Don’t punish your dog if they pee inside. Regardless of all those old training ideas punishment isn’t a good deterrent for house training. Yelling at your dog after the fact just confuses them and makes them nervous around you. If you catch your did in the act you can try to get their attention & move them outdoors. If you’re successful & they continue going once you get outside praise them like crazy.

Animal behaviorists assert that using dominance to modify a behavior can suppress the behavior without addressing the underlying cause of the problem. It can exacerbate the problem and increase the dog's fear, anxiety, and aggression. Dogs that are subjected to repeated threats may react with aggression not because they are trying to be dominant, but because they feel threatened and afraid.[74]

Dogs thrive on a predictable schedule, and setting one up for your new puppy will make life easier for both of you. Feed your puppy at the same times each day to help you predict and schedule bathroom breaks. Schedule post-meal walks, as well as hourly trips outside during the initial stages of potty training. Always take your puppy out after crating, even if was only for a short time, and remember that vigorous play should always be interrupted for potty breaks.

Remember that training is an ongoing process. You will never be completely finished. It is important to keep working on obedience training throughout the life of your dog. People who learn a language at a young age but stop speaking that language may forget much of it as they grow older. The same goes for your dog: use it or lose it. Running through even the most basic tricks and commands will help them stay fresh in your dog's mind. Plus, it's a great way to spend time with your dog.