Your puppy doesn’t enjoy getting scolded, as was already stated. On the other hand, your puppy loves praise or positive reinforcement. When your puppy is doing something right, you should reward him. Scolding a puppy for soiling your rug, especially after the fact, isn’t going to do anything except make her think you’re a nut. Likewise, some old methods of punishment, like rubbing a dog’s nose in her poop, are so bizarre that it’s hard to imagine how they came to be and if they ever worked for anyone.
Learned helplessness occurs when a dog ceases to respond in a situation where it has no option to avoid a negative event. For learned helplessness to occur, the event must be both traumatic and outside the dog's control. Family dogs that are exposed to unpredictable or uncontrolled punishment are at risk of developing disturbances associated with the learned helplessness disorder. Punishment which is poorly coordinated with identifiable avoidance cues or response options, such as when punishment takes place long after the event, meet the criteria of inescapable trauma.
Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation. Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy. Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance. ABE went on to train thousands of animals of more than 140 species. Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.
According to a January 2007 article in the Indian scientific journal Current Science, some professional dog trainers find Millan's methods outdated, flawed and "unscientific and inhumane." Millan's detractors say that what Millan calls "calm submission" is actually a state of helplessness that is the result of averse dog-training techniques. A study in Applied Animal Behaviour Science said Millan has been influential in popularizing punitive techniques, but that bad behavior from dogs was caused by fear and anxiety, not a lack of the owner's alpha status. Malcolm Gladwell, writing for The New Yorker, said that critics were responding to a "highly edited" version of his approach on television, which exaggerates the frequency and intensity that he uses when he disciplines the dogs.
You should always accompany your puppy outside for potty breaks. You’re there not only to ensure that he actually goes, you’re also there to reward your puppy with a treat for going in the proper spot. Wait until your puppy finishes eliminating and immediately give him a tasty reward for a job well done. If you wait until you get back in the house, your puppy won’t make the connection between his elimination and the reward.
Consistency is crucial. This may mean taking time off work to be there to take the pup outside every 20-30 minutes when they are awake. Crate training will also help the 'penny drop' as it teaches the pup to hold on until taken outside. Then, be sure to stay with the pup in the yard so you are there to reinforce how clever they are when they do go in the right place.
Remember that training is an ongoing process. You will never be completely finished. It is important to keep working on obedience training throughout the life of your dog. People who learn a language at a young age but stop speaking that language may forget much of it as they grow older. The same goes for your dog: use it or lose it. Running through even the most basic tricks and commands will help them stay fresh in your dog's mind. Plus, it's a great way to spend time with your dog.