Dogs don’t speak English, and just because we might yell at our dog as we catch him in the middle of peeing on the floor and then rush him outside where he finishes it off… doesn’t mean we did an effective job at telling him that outside was where he was supposed to go. We are usually too focused on getting him NOT to go inside, instead of going outside.
Be sure to go with him and watch him and calmly praise him when he goes. Don’t go crazy praising him, or he is liable to stop, just calmly let him know that he is good! It doesn’t matter if it is 100 degrees or 10 below zero; raining or snowing, if you don’t go outside and monitor your puppy, you will not know if or when he is going potty outside which means he is likely to come back inside and go potty.
The process is the exactly same for older dogs as it is for puppies; prevent accidents from happening by using baby gates and a crate if possible, create a predictable schedule, learn to recognize your dog’s potty signals, accompany your dog outside and immediately reward for all outdoor elimination, properly clean any accidents and supervise your dog until you’re sure that he understands the rules.
Lindsay says of this study, "Schilder and Van der Borg (2004) have published a report of disturbing findings regarding the short-term and long- term effects of shock used in the context of working dogs that is destined to become a source of significant controversy ... The absence of reduced drive or behavioral suppression with respect to critical activities associated with shock (e.g., bite work) makes one skeptical about the lasting adverse effects the authors claim to document. Although they offer no substantive evidence of trauma or harm to dogs, they provide loads of speculation, anecdotes, insinuations of gender and educational inadequacies, and derogatory comments regarding the motivation and competence of IPO trainers in its place." 
On the other hand, praising a puppy for doing the right thing works best for everything you will do in your life together. Make her think that she is a little canine Einstein every time she performs this simple, natural act. Be effusive in your praise—cheer, clap, throw cookies. Let her know that no other accomplishment, ever—not going to the moon, not splitting the atom, not inventing coffee—has been as important as this pee.
The 1980 television series Training Dogs the Woodhouse Way made Barbara Woodhouse a household name in the UK, and the first international celebrity dog trainer. Known for her "no bad dogs" philosophy, Woodhouse was highly critical of "bad owners", particularly those she saw as "overly sentimental". She described the "psychoanalyzing of dogs" as "a lot of rubbish". Her no-nonsense style made her a pop-culture icon, with her emphatic "sit" and catch cry of "walkies" becoming part of the popular vernacular.
Prior to the 1980s, Karen Pryor was a marine-mammal trainer who used Skinner's operant principles to teach dolphins and develop marine-mammal shows. In 1984, she published her book, Don't Shoot the Dog: The New Art of Teaching and Training, an explanation of operant-conditioning procedures written for the general public. In the book Pryor explains why punishment as a way to get people to change often fails, and describes specific positive methods for changing the behaviour of husbands, children and pets. Pryor's dog training materials and seminars showed how operant procedures can be used to provide training based on positive reinforcement of good behavior. Pryor and Gary Wilkes introduced clicker training to dog trainers with a series of seminars in 1992 and 1993. Wilkes used aversives as well as rewards, and the philosophical differences soon ended the partnership.
Once your puppy is reliably going only on the papers you've left, then you can slowly and gradually move his papers to a location of your choice. Move the papers a little bit each day. If puppy misses the paper, then you're moving too fast. Go back a few steps and start over. Don't be discouraged if your puppy seems to be making remarkable progress and then suddenly you have to return to papering the entire area. This is normal. There will always be minor set-backs. If you stick with this procedure, your puppy will be paper trained.
The concepts of "pack" and "dominance" in relation to dog training originated in the 1940s and were popularized by the Monks of New Skete in the 1970s. The model is based on a theory that "dogs are wolves" and since wolves live in hierarchical packs where an alpha male rules over everyone else, then humans must dominate dogs in order to modify their behavior. However, recent studies have shown that wolves in the wild actually live in nuclear families where the father and mother are considered the pack leaders, and their offspring's status depends on their birth order which does not involve fighting to attain a higher rank, because the young wolves naturally follow their parents' lead.
Your puppy doesn’t enjoy getting scolded, as was already stated. On the other hand, your puppy loves praise or positive reinforcement. When your puppy is doing something right, you should reward him. Scolding a puppy for soiling your rug, especially after the fact, isn’t going to do anything except make her think you’re a nut. Likewise, some old methods of punishment, like rubbing a dog’s nose in her poop, are so bizarre that it’s hard to imagine how they came to be and if they ever worked for anyone.
It’s human nature to look for what’s wrong and take what’s right for granted. But we need to do the complete opposite with our puppies. Always reward and praise good behavior and ignore the things that go wrong. This is especially true with potty training process accidents. Bathroom mistakes are inevitable with puppies, so please don’t overreact and frighten or punish your pup.
Operant conditioning (or instrumental conditioning) is a form of learning in which an individual's behavior is modified by its consequences. Two complementary motivations drive instrumental learning: the maximization of positive outcomes and minimization of aversive ones. There are two ways in which behavior is reinforced or strengthened: positive reinforcement occurs when a behavior is strengthened by producing some desirable consequence; negative reinforcement occurs when a behavior is strengthened by avoiding some undesirable consequence. There are two ways in which behavior is decreased or weakened: negative punishment occurs when a behavior is weakened by not producing a reinforcing consequence; and positive punishment occurs when a behavior is weakened by producing a consequence that is a disincentive. In combination, these basic reinforcing and punishing contingencies provide four ways for modifying behavior. Reinforcement increases the relative probability or frequency of the behavior it follows, while punishment decreases the relative probability or frequency of the behaviour it follows.
Teach your dog where he SHOULD take his potty breaks, instead of trying to use punishment to teach him where he should NOT go potty. If you focus on what you want him to do, instead of what you don’t want your dog to do, you’ll get faster results. Teaching your dog where it’s OK to go is very important, and one of the reasons why so many people are never successful in potty training their dogs.
While your puppy is confined to the bathroom or his pen, he is developing a habit of eliminating on paper because no matter where he goes, it will be on paper. As time goes on, he will start to show a preferred place to do his business. When this place is well established and the rest of the papers remain clean all day, then gradually reduce the area that is papered. Start removing the paper that is furthest away from his chosen location. Eventually you will only need to leave a few sheets down in that place only. If he ever misses the paper, then you've reduced the area too soon. Go back to papering a larger area.
Konrad Lorenz, an Austrian scientist who is regarded as developing the foundations of ethological research, further popularised animal behaviorism with his books, Man Meets Dog and King Solomon's Ring. Lorenz stated that there were three essential commands to teach a dog: "lie down" (stay where you are), "basket" (go over there) and "heel" (come with me).