^ Vranica, Suzanne (September 10, 2009). "'Dog Whisperer' Hopes to Lead Pack at Newsstand". The Wall Street Journal. Archived from the original on November 7, 2017. Almost half of USA's consumers already know who he is, and consumers' awareness of Mr. Millan has grown 12% since May 2008, according to Davie-Brown, an Omnicom Group company that tracks the appeal of celebrities.
Classical conditioning (or Pavlovian conditioning) is a form of learning in which one stimulus, the conditioned stimulus, comes to signal the occurrence of a second stimulus, the unconditioned stimulus.[45] Classical conditioning is when a dog learns to associate things in its environment, or discovers some things just go together. A dog may become afraid of rain through an association with thunder and lightning, or it may respond to the owner putting on a particular pair of shoes by fetching its leash.[46] Classical conditioning is used in dog training to help a dog make specific associations with a particular stimulus, particularly in overcoming fear of people and situations.[47]
Even if you try to transition to the outdoors, your puppy will be confused because you will likely have items resembling potty pads lying around the house. Do you have pillows? Blankets? Sheets? Rugs? It’s not a stretch to think that your puppy, or an older dog, even, may confuse one or more of these items with plushy, soft potty pads and decide it would rather go there than outdoors. Just save yourself the headache and don’t use puppy pads.
You can use potty training pads to give a puppy a place to go inside. They are usually scented in order attract dogs to urinate on them. This can be an aid in potty training and may seem necessary depending on your situation. But, it can also cause some problems that may prolong the training period and make it more difficult. Using pads can confuse a puppy into thinking that it is OK to go inside.
Confine your puppy to his, 'puppy-proofed' bathroom or an exercise pen and paper (or wee-wee pad) the entire floor. Put his bed, toys and food/water bowls there. At first there will be no rhyme or reason to where your pup eliminates. He will go every where and any where. He will also probably play with the papers, chew on them, and drag them around his little den. Most puppies do this and you just have to live with it. Don't get upset; just accept it as life with a young puppy. The important thing is that when you get home, clean up the mess and lay down fresh papers.

There is only one acceptable methodology for potty training a dog of any age: positive reinforcement. Traditional advice suggested swatting a dog or rubbing his face in his waste for mistakes in the house, but those techniques do nothing to make the potty training process more understandable for your dog and can actually damage your relationship with him. Keep in mind, dogs don’t view their waste the way we do – to them, pee and poo is pretty interesting! Punishing your dog for going in the house won’t help him understand what he should do instead and might make him afraid to go near you at all, inside or out. Successful potty training requires patience, kindness and remembering that your new puppy is just learning the rules.


Millan's work focuses on handling a dog with what he calls "calm-assertive energy".[9] He believes that dog owners should establish their role as calm-assertive pack leaders.[18] According to Millan, dogs have three primary needs:[18] exercise, discipline and affection, in that order.[30] In other words, it is the owner's responsibility to fulfill the dog's energy level needs through challenging exercise; then to provide clearly communicated rules, boundaries and limitations; and finally, to provide affection.[31] According to Millan, a common pitfall for American dog owners is to give a great deal of affection with very little exercise and even less discipline.[31] He encourages owners to understand the effect their own attitudes, internal emotions and physical postures have on a dog's behavior, counseling owners to hold strong posture (i.e., shoulders high and chest forward) and to project energy that is calm-assertive.[16][32]
Clicker training, a common form of positive reinforcement, is a simple and effective dog training method. Although it is still fine to train your dog without clicker training, many people find it helpful. With clicker training, you can easily and effectively teach your dog all kinds of basic and advanced commands and tricks. It's fast and easy to learn how to clicker train your dog
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