Punishment is operationally defined as an event that lowers the probability of the behavior that it follows. It is not "punishment" in the common sense of the word,[42] and does not mean physical or psychological harm and most certainly does not mean abuse. Punishment simply involves the presentation of an undesired consequence (positive punishment) when the wrong behavior is performed, such as a snap of the leash, or the removal of a desired consequence (negative punishment) when the wrong behavior is performed, such as the trainer eating the cheese that would have been the reward.[43] A behavior that has previously been developed may cease if reinforcement stops; this is called extinction. A dog that paws its owner for attention will eventually stop if it no longer receives attention.[44]

Millan's work focuses on handling a dog with what he calls "calm-assertive energy".[9] He believes that dog owners should establish their role as calm-assertive pack leaders.[18] According to Millan, dogs have three primary needs:[18] exercise, discipline and affection, in that order.[30] In other words, it is the owner's responsibility to fulfill the dog's energy level needs through challenging exercise; then to provide clearly communicated rules, boundaries and limitations; and finally, to provide affection.[31] According to Millan, a common pitfall for American dog owners is to give a great deal of affection with very little exercise and even less discipline.[31] He encourages owners to understand the effect their own attitudes, internal emotions and physical postures have on a dog's behavior, counseling owners to hold strong posture (i.e., shoulders high and chest forward) and to project energy that is calm-assertive.[16][32]
It's not so much the dog doesn't listen, more that he doesn't understand what you want him to do. Go back to basics and don't punish him when he toilets indoors. Double your vigilance and take every opportunity to put him outside to toilet. The crucial thing is to be present when he does toilet in the correct place, so that you can reward him. This makes him keener to repeat the performance to get another treat. Conversely, if you have been telling him off for indoor accidents he may already feel inhibited about going to the toilet in your presence, including when he goes outdoors. This is one reason why it's important not to punish for inappropriate toileting.

In the 1950s Blanche Saunders was a staunch advocate of pet-dog training, travelling throughout the U.S. to promote obedience classes.[17] In The Complete Book of Dog Obedience, she said, "Dogs learn by associating their act with a pleasing or displeasing result. They must be disciplined when they do wrong, but they must also be rewarded when they do right."[24] Negative reinforcement procedures played a key part in Saunders' method, primarily the jerking of the choke chain. The mantra taught to students was "Command! Jerk! Praise!" She felt that food should not be an ongoing reward, but that it was acceptable to use "a tidbit now and then to overcome a problem." Saunders perhaps began the shift away from military and police training methods, stressing repeatedly the importance of reinforcement for good behaviour in training—a move toward the positive training methods used today.[25]

Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
The Monks of New Skete, who were breeders and trainers of German Shepherds in Cambridge, New York, published How to Be Your Dog's Best Friend: A Training Manual for Dog Owners in 1978 and it became an immediate best seller. Despite advocating a philosophy that "understanding is the key to communication and compassion with your dog,"[31] they endorsed confrontational punishments which were later shown to elicit dangerously aggressive responses in many dogs.[32]
Don't allow your puppy freedom outside of his room or pen unless you know absolutely for sure that his bladder and bowels are completely empty. When you do let him out, don't let him out of your sight. It is a good idea to have him on leash when he is exploring your home. He can't get into trouble if you are attached to the other end of the leash. Never, ever tie the puppy's leash to something and leave the puppy unattended.
Typical positive reinforcement events will satisfy some physiological or psychological need, so it can be food, a game, or a demonstration of affection. Different dogs will find different things reinforcing. Negative reinforcement occurs when a dog discovers that a particular response ends the presentation of an aversive stimulus. An aversive is anything that the dog does not like, such as verbal admonishment, or a tightened choke chain.[41]
Classical conditioning (or Pavlovian conditioning) is a form of learning in which one stimulus, the conditioned stimulus, comes to signal the occurrence of a second stimulus, the unconditioned stimulus.[45] Classical conditioning is when a dog learns to associate things in its environment, or discovers some things just go together. A dog may become afraid of rain through an association with thunder and lightning, or it may respond to the owner putting on a particular pair of shoes by fetching its leash.[46] Classical conditioning is used in dog training to help a dog make specific associations with a particular stimulus, particularly in overcoming fear of people and situations.[47]

Consistency and Patience. Never scold or punish your puppy for mistakes and accidents. The older your pup gets, the more he will be able to control his bladder and bowels. Eventually your pup will have enough control that he will be able to "hold it" for longer and longer periods of time. Let your puppy do this on his own time. When training is rushed, problems usually develop. Don't forget, most puppies are not completely house trained until they are 6 months old.

In 1848 W. N. Hutchinson published his book Dog Breaking: The Most Expeditious, Certain and Easy Method, Whether Great Excellence or Only Mediocrity Be Required, With Odds and Ends for Those Who Love the Dog and the Gun. Primarily concerned with training hunting dogs such as pointers and setters, the book advocates a form of reward-based training, commenting on men who have "a strong arm and a hard heart to punish, but no temper and no head to instruct" and suggesting "Be to his virtues ever kind. Be to his faults a little blind."[8] Stephen Hammond, a writer for Forest and Stream magazine, advocated in his 1882 book Practical Training that hunting dogs be praised and rewarded with meat for doing the correct behavior.[9]