In October 2012, Millan appeared on The Alan Titchmarsh Show. Titchmarsh called his methods "cruel" and "unnecessary", citing a video in which, Titchmarsh said, Millan punched a dog in the throat. Millan called it a touch, not a punch. Titchmarsh read out an RSPCA statement saying that "Adverse training techniques which have been seen to be used by Cesar Millan can cause pain and fear for dogs and may worsen their behavioural problems."[38][39] Writing in the British newspaper Metro, features writer, Andrew Williams, described the interview as the first time that Titchmarsh has "deviated from his usual interview strategy – which runs the gamut from mild to wild sycophancy" and described him as "probably the only celeb Millan has failed to win over..."[40]

It’s human nature to look for what’s wrong and take what’s right for granted. But we need to do the complete opposite with our puppies. Always reward and praise good behavior and ignore the things that go wrong. This is especially true with potty training process accidents. Bathroom mistakes are inevitable with puppies, so please don’t overreact and frighten or punish your pup.
Most people don’t have a problem being very clear about when they are unhappy with their dogs, but, they often ignore the good stuff. Big mistake! Make sure you give your dog lots of attention when he’s doing the right thing. Let him know when he’s been a good boy. That’s the time to be extra generous with your attention and praise. It’s even okay to be a little over the top.

^ Herron, Meghan E.; Shofer, Frances S.; Reisner, Ilana R. (2009). "Survey of the use and outcome of confrontational and non-confrontational training methods in client-owned dogs showing undesired behaviors" (PDF). Applied Animal Behaviour Science. 117 (1–2): 47–54. doi:10.1016/j.applanim.2008.12.011. ISSN 0168-1591. Archived from the original (PDF) on October 29, 2012.
A satirized version of Millan was portrayed in "Tsst", the May 3, 2006, episode of the Comedy Central animated series South Park. In the episode, Liane Cartman enlists Millan's help in applying his principles to her misbehaving son, Eric Cartman. The principles work and Eric temporarily becomes completely reformed. However, in the end when he refuses to go on an outing with his mother, she caves in to his demands in order to persuade him to go along with her, thus reverting his behavior to its original state. In 2010, when Millan was asked if he was offended at all by the episode, he stated that the creators of the show (Trey Parker and Matt Stone) contacted him to inform him of their intentions beforehand and that he found the episode fantastic.[52] Millan reacted to the episode in a video posted on November 13, 2019 to his YouTube channel.[53]
The idea of using treats to train is often equated with bribery. Truthfully, dogs do what works. If using treats gets them to do what you want, then why not? You can also use the world around you as a reinforcement. Every interaction you have with your dog is a learning opportunity, so when you think about it, you probably don’t use food very often except during active training sessions. So why does your dog continue to hang out? Because you reinforce him with praise, touch, games and walks. Just remember, the behavior should produce the treat; the treat should not produce the behavior.

Motivational training has its roots in captive animal training, where compulsion and corrections are both difficult and dangerous, and ignoring bad behavior is not problematic as the animal lives under controlled conditions. As a dog training strategy, purely positive training is feasible, but difficult, as it requires time and patience to control the rewards the dog receives for behavior. Some activities such as jumping up or chasing squirrels are intrinsically rewarding, the activity is its own reward, and with some activities the environment may provide reinforcement such as when the response from dog next door encourages barking.[61]
Konrad Most began training dogs for police work in Germany, and was appointed principal of the State Breeding and Training Establishment for police dogs in Berlin, where he carried out original research into training dogs for a broad range of service tasks. At the outbreak of war in 1914 he was charged with organising and directing the use of dogs to further the war effort. He headed the Experimental Institute for Armed Forces' Dogs during the Second World War, and afterwards ran the German Dog Farm, a centre for the training of working dogs, including assistance dogs for the blind. He played a leading role in the formation of the German Canine Research Society and Society for Animal Psychology.[10] His 1910 publication, Training Dogs: A Manual, emphasised using instinctive behavior such as the prey drive to train desired behaviors, advocated the use of compulsion and inducements, differentiated between primary and secondary reinforcers, and described shaping behaviors, chaining components of an activity, and the importance of timing rewards and punishments. The book demonstrated an understanding of the principles of operant conditioning almost thirty years before they were formally outlined by B.F. Skinner in The Behavior of Organisms.[11] While publishers of the 2001 reprint warn that some of the "compulsive inducements" such as the switch, the spiked collar and the forced compliance are unnecessarily harsh for today's pet dogs,[12] the basic principles of Most's methods are still used in police and military settings.[13]
Before enrolling with a particular club contact them and ask if you can go to watch a class without your dog. This will help you decide if this is the right environment for you and your dog. Some clubs have waiting lists and you will need to book ahead, some accept people on a roll on roll off basis. Prices will vary from a joining fee and then weekly payments to a one off fee for a certain length of training.