Millan's TV programs are centered on the rehabilitation of dogs while Millan concurrently educates the dog owners in his dog-handling philosophy. Conversations with owners typically revolve around his philosophy: that healthy, balanced dogs require strong "pack leadership" from their owners, while Millan demonstrates how owners can achieve and maintain a leadership role with their dogs. In some cases, Millan takes dogs with severe behavioral problems to his Dog Psychology Center for an extended period of more intensive rehabilitation. The programs are not intended as a dog training guide, and each episode contains repeated warnings that viewers should not try the behavior modification techniques at home without the guidance of a professional.
With Ilusión Millan, his former wife, he founded the Millan Foundation – later renamed the Cesar Millan Foundation and currently called the Cesar Millan PACK Project. The foundation was established to provide financial support to animal shelters and organizations engaged in the rescuing, rehabilitating, and re-homing of abused and abandoned animals, and to fund spay/neuter programs to help reduce dog overpopulation. It aims to "improve the health, happiness, and harmony of dogs and people – while helping both species learn from and support each other." Among other projects, the Foundation worked with Yale University to create a children's curriculum based on his work.
In the 1950s Blanche Saunders was a staunch advocate of pet-dog training, travelling throughout the U.S. to promote obedience classes. In The Complete Book of Dog Obedience, she said, "Dogs learn by associating their act with a pleasing or displeasing result. They must be disciplined when they do wrong, but they must also be rewarded when they do right." Negative reinforcement procedures played a key part in Saunders' method, primarily the jerking of the choke chain. The mantra taught to students was "Command! Jerk! Praise!" She felt that food should not be an ongoing reward, but that it was acceptable to use "a tidbit now and then to overcome a problem." Saunders perhaps began the shift away from military and police training methods, stressing repeatedly the importance of reinforcement for good behaviour in training—a move toward the positive training methods used today.
Your puppy doesn’t enjoy getting scolded, as was already stated. On the other hand, your puppy loves praise or positive reinforcement. When your puppy is doing something right, you should reward him. Scolding a puppy for soiling your rug, especially after the fact, isn’t going to do anything except make her think you’re a nut. Likewise, some old methods of punishment, like rubbing a dog’s nose in her poop, are so bizarre that it’s hard to imagine how they came to be and if they ever worked for anyone.