Suppose you consistently praise your puppy for their actions, while potty training. Then say your dog has an accident. Do not praise you dog immediately. Instead, take your dog outside and wait for it to go to the bathroom. When it finishes doing its business, take it inside, and keep it in a separate room while you clean up the mess. After this you should act disappointed in your dog, but only for a few minutes. Keep you and your dog motivated to potty train.
Non-associative learning is a change in a response to a stimulus that does not involve associating the presented stimulus with another stimulus or event such as reward or punishment. Habituation is non-associative learning. An example is where a dog that reacts excitedly to a door bell is subjected to repeated ringing without accompanying visitors, and stops reacting to the meaningless stimuli. It becomes habituated to the noise. On the other side of habituation is sensitization. Some dogs' reactions to the stimuli become stronger instead of them habituating to the repeated stimuli or event. Desensitization is the process of pairing positive experiences with an object, person, or situation that causes fear or anxiety. Consistent exposure to the feared object in conjunction with rewards allows the animal to become less stressed, thereby becoming desensitized in the process. This type of training can be effective for dogs who are fearful of fireworks.
If I take my pup out at 10 a.m. and he takes a 30-minute nap in his crate, that would put us at 10:30 a.m., which is 1 ½ hours away from his next scheduled potty break. So, instead of taking him out, I will place him in his crate until 12 p.m. and then let them out of his crate to go potty. I do this each time the scheduled potty breaks fall out of line with the schedule – with the exception of after eating or drinking water.
Consistency and Patience. Never scold or punish your puppy for mistakes and accidents. The older your pup gets, the more he will be able to control his bladder and bowels. Eventually your pup will have enough control that he will be able to "hold it" for longer and longer periods of time. Let your puppy do this on his own time. When training is rushed, problems usually develop. Don't forget, most puppies are not completely house trained until they are 6 months old.
On a side note, a puppy’s mother can actually do a lot of the potty training for your dog. I know of several reputable breeders who tell me that the mother dog trains their pups not to eliminate in their nests. From the moment a puppy is born its mother is teaching it that the NEST is the place where it eats & sleeps. One of the first rules Mama Dog starts to teach her pups is NO peeing or pooping in the family nest – That’s Disgusting! And she makes them follow her outside.
Lindsay says of this study, "Schilder and Van der Borg (2004) have published a report of disturbing findings regarding the short-term and long- term effects of shock used in the context of working dogs that is destined to become a source of significant controversy ... The absence of reduced drive or behavioral suppression with respect to critical activities associated with shock (e.g., bite work) makes one skeptical about the lasting adverse effects the authors claim to document. Although they offer no substantive evidence of trauma or harm to dogs, they provide loads of speculation, anecdotes, insinuations of gender and educational inadequacies, and derogatory comments regarding the motivation and competence of IPO trainers in its place." 
Dogs don’t speak English, and just because we might yell at our dog as we catch him in the middle of peeing on the floor and then rush him outside where he finishes it off… doesn’t mean we did an effective job at telling him that outside was where he was supposed to go. We are usually too focused on getting him NOT to go inside, instead of going outside.
Observational learning is the learning that occurs through observing the behavior of others. This form of learning does not need reinforcement to occur; instead, a model animal is required. While the model may not be intentionally trying to instill any particular behavior, many behaviors that are observed are remembered and imitated. The domestic dog is a social species and its social dependency makes it aware of the behavior of others, which contributes to its own behavior and learning abilities. There is, however, ongoing discussion about how much, and how, dogs can learn by interacting with each other and with people.
Most puppies have to eliminate about every 30-45 minutes except, of course, when sleeping. Their elimination schedule will depend upon when they last ate or drank water; rambunctious physical activity; and the big unknown - personal preference! That's right - every pup has their own inherent elimination schedule. The good news is, puppies sleep alot!
A dog learns from interactions it has with its environment. This can be through classical conditioning, where it forms an association between two stimuli; non-associative learning, where its behavior is modified through habituation or sensitisation; and operant conditioning, where it forms an association between an antecedent and its consequence.