In 2002, after a profile in the Los Angeles Times, Millan worked with MPH Entertainment, Inc. developing a television pilot for Dog Whisperer, a reality television series that follows Millan as he works in the field of dog rehabilitation. The series premiered on September 13, 2004, on the National Geographic Channel, subsequently moving to the Nat Geo WILD channel. The show would become National Geographic's No. 1 show during its first season and was broadcast in more than eighty countries worldwide during its run. The final episode of the show was broadcast in the U.S. on September 15, 2012.
In October 2012, Millan appeared on The Alan Titchmarsh Show. Titchmarsh called his methods "cruel" and "unnecessary", citing a video in which, Titchmarsh said, Millan punched a dog in the throat. Millan called it a touch, not a punch. Titchmarsh read out an RSPCA statement saying that "Adverse training techniques which have been seen to be used by Cesar Millan can cause pain and fear for dogs and may worsen their behavioural problems." Writing in the British newspaper Metro, features writer, Andrew Williams, described the interview as the first time that Titchmarsh has "deviated from his usual interview strategy – which runs the gamut from mild to wild sycophancy" and described him as "probably the only celeb Millan has failed to win over..."
Most people don’t have a problem being very clear about when they are unhappy with their dogs, but, they often ignore the good stuff. Big mistake! Make sure you give your dog lots of attention when he’s doing the right thing. Let him know when he’s been a good boy. That’s the time to be extra generous with your attention and praise. It’s even okay to be a little over the top.
Clicker training, a common form of positive reinforcement, is a simple and effective dog training method. Although it is still fine to train your dog without clicker training, many people find it helpful. With clicker training, you can easily and effectively teach your dog all kinds of basic and advanced commands and tricks. It's fast and easy to learn how to clicker train your dog