With Ilusión Millan, his former wife, he founded the Millan Foundation – later renamed the Cesar Millan Foundation and currently called the Cesar Millan PACK Project. The foundation was established to provide financial support to animal shelters and organizations engaged in the rescuing, rehabilitating, and re-homing of abused and abandoned animals, and to fund spay/neuter programs to help reduce dog overpopulation. It aims to "improve the health, happiness, and harmony of dogs and people – while helping both species learn from and support each other." Among other projects, the Foundation worked with Yale University to create a children's curriculum based on his work.
The idea of using treats to train is often equated with bribery. Truthfully, dogs do what works. If using treats gets them to do what you want, then why not? You can also use the world around you as a reinforcement. Every interaction you have with your dog is a learning opportunity, so when you think about it, you probably don’t use food very often except during active training sessions. So why does your dog continue to hang out? Because you reinforce him with praise, touch, games and walks. Just remember, the behavior should produce the treat; the treat should not produce the behavior.
A satirized version of Millan was portrayed in "Tsst", the May 3, 2006, episode of the Comedy Central animated series South Park. In the episode, Liane Cartman enlists Millan's help in applying his principles to her misbehaving son, Eric Cartman. The principles work and Eric temporarily becomes completely reformed. However, in the end when he refuses to go on an outing with his mother, she caves in to his demands in order to persuade him to go along with her, thus reverting his behavior to its original state. In 2010, when Millan was asked if he was offended at all by the episode, he stated that the creators of the show (Trey Parker and Matt Stone) contacted him to inform him of their intentions beforehand and that he found the episode fantastic. Millan reacted to the episode in a video posted on November 13, 2019 to his YouTube channel.
Before enrolling with a particular club contact them and ask if you can go to watch a class without your dog. This will help you decide if this is the right environment for you and your dog. Some clubs have waiting lists and you will need to book ahead, some accept people on a roll on roll off basis. Prices will vary from a joining fee and then weekly payments to a one off fee for a certain length of training.