Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
Animal behaviorists assert that using dominance to modify a behavior can suppress the behavior without addressing the underlying cause of the problem. It can exacerbate the problem and increase the dog's fear, anxiety, and aggression. Dogs that are subjected to repeated threats may react with aggression not because they are trying to be dominant, but because they feel threatened and afraid.[74]

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Suppose you consistently praise your puppy for their actions, while potty training. Then say your dog has an accident. Do not praise you dog immediately. Instead, take your dog outside and wait for it to go to the bathroom. When it finishes doing its business, take it inside, and keep it in a separate room while you clean up the mess. After this you should act disappointed in your dog, but only for a few minutes. Keep you and your dog motivated to potty train.
In this article, we will also be taking a look at some of the reasons most dogs fail to become potty trained, and how to avoid these pitfalls altogether. You’ll learn some realistic expectations about how long it should take you to potty train your dog. This way, you won’t get discouraged by thinking your dog should be house trained after only working with your dog for a week. So, let’s get started.
It’s an instinct for your dog to want to investigate things you put near his muzzle, so he is likely to touch the bell lightly with his nose. Be ready for that moment and click and treat. If he is apprehensive, put the treat very near the ribbon of bells so that he almost HAS to touch them in order to get at his treat.  When he touches, click and treat!
Accidents will happen, and it’s important to clean them up thoroughly. Dogs are attracted to spots that they’ve used previously, and remember that their sense of smell is way better than ours. Pet urine can be hard to get out, and not all household products will effectively remove odors. If your dog keeps going in the same spot chances are some of that smell has been left behind. You can opt for a product that’s formulated for removing pet urine odors & stains.

Learned helplessness occurs when a dog ceases to respond in a situation where it has no option to avoid a negative event. For learned helplessness to occur, the event must be both traumatic and outside the dog's control.[53] Family dogs that are exposed to unpredictable or uncontrolled punishment are at risk of developing disturbances associated with the learned helplessness disorder. Punishment which is poorly coordinated with identifiable avoidance cues or response options, such as when punishment takes place long after the event, meet the criteria of inescapable trauma.[43]

Whenever you’re training your dog, it’s important to get as many family members involved as possible so everyone’s on the same page. If you are telling your dog “off” when he jumps on the couch and someone else is saying “down,” while someone else is letting him hang out up there, how on earth is he ever going to learn what you want? Consistency will be the key to your success.
There is only one acceptable methodology for potty training a dog of any age: positive reinforcement. Traditional advice suggested swatting a dog or rubbing his face in his waste for mistakes in the house, but those techniques do nothing to make the potty training process more understandable for your dog and can actually damage your relationship with him. Keep in mind, dogs don’t view their waste the way we do – to them, pee and poo is pretty interesting! Punishing your dog for going in the house won’t help him understand what he should do instead and might make him afraid to go near you at all, inside or out. Successful potty training requires patience, kindness and remembering that your new puppy is just learning the rules.
Clean up any accidents in your house completely with an enzyme cleaner. This is very important because you do not want your pup to smell somewhere he has previously marked because he will return to that spot again and again. And on that note… If Fido has an accident in front of you, and you scold, yell or punish, you will only teach Fido not to take his potty breaks in front of you – Do not punish for accidents.
Dogs have become closely associated with humans through domestication and have also become sensitive to human communicative signals. Generally, they have a lot of exposure to human speech, especially during play, and are believed to have a good ability to recognize human speech. Two studies investigated the ability of a single dog that was believed to be exceptional in its understanding of language. Both studies revealed the potential for at least some dogs to develop an understanding of a large number of simple commands on the basis of just the sounds emitted by their owners. However the studies suggested that visual cues from the owner may be important for the understanding of more complex spoken commands.[81]
In 2002, after a profile in the Los Angeles Times, Millan worked with MPH Entertainment, Inc. developing a television pilot for Dog Whisperer, a reality television series that follows Millan as he works in the field of dog rehabilitation. The series premiered on September 13, 2004, on the National Geographic Channel, subsequently moving to the Nat Geo WILD channel. The show would become National Geographic's No. 1 show during its first season[24] and was broadcast in more than eighty countries worldwide during its run.[6] The final episode of the show was broadcast in the U.S. on September 15, 2012.[25]
Dogs have become closely associated with humans through domestication and have also become sensitive to human communicative signals. Generally, they have a lot of exposure to human speech, especially during play, and are believed to have a good ability to recognize human speech. Two studies investigated the ability of a single dog that was believed to be exceptional in its understanding of language. Both studies revealed the potential for at least some dogs to develop an understanding of a large number of simple commands on the basis of just the sounds emitted by their owners. However the studies suggested that visual cues from the owner may be important for the understanding of more complex spoken commands.[81]
Feed your dog a high-quality diet with appropriate amounts of protein. If your dog spends most of his days lounging in your condo, don’t feed him food with a protein level that is ideal for dogs who herd sheep all day. The money that you will spend on feeding an appropriate quality food will often be money that you save in vet bills later on. I recommend you always check with your veterinarian for the right diet for your dog.
As your puppy becomes more reliable about using his toilet area and his bowel and bladder control develops, he can begin to spend more time outside his room or pen with you in the rest of your home. Begin by giving him access to one room at a time. Let him eat, sleep and play in this room but only when he can be supervised. When you cannot supervise him, put him back in his room or pen.
Unless you plan to keep your dog outdoors--and few of us do because it's not recommended--you'll need to teach your dog where to eliminate. Therefore, house training (also called housebreaking or potty training) is one of the first things you need to work on with your dog. Crate training can be a very helpful part of the training process. This includes house training as well as many other areas of training:
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