Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation.[14] Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy.[14] Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance.[13] ABE went on to train thousands of animals of more than 140 species.[14] Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.[15]
On a side note, a puppy’s mother can actually do a lot of the potty training for your dog. I know of several reputable breeders who tell me that the mother dog trains their pups not to eliminate in their nests. From the moment a puppy is born its mother is teaching it that the NEST is the place where it eats & sleeps. One of the first rules Mama Dog starts to teach her pups is NO peeing or pooping in the family nest – That’s Disgusting! And she makes them follow her outside.
Punishment is operationally defined as an event that lowers the probability of the behavior that it follows. It is not "punishment" in the common sense of the word,[42] and does not mean physical or psychological harm and most certainly does not mean abuse. Punishment simply involves the presentation of an undesired consequence (positive punishment) when the wrong behavior is performed, such as a snap of the leash, or the removal of a desired consequence (negative punishment) when the wrong behavior is performed, such as the trainer eating the cheese that would have been the reward.[43] A behavior that has previously been developed may cease if reinforcement stops; this is called extinction. A dog that paws its owner for attention will eventually stop if it no longer receives attention.[44]
Konrad Lorenz, an Austrian scientist who is regarded as developing the foundations of ethological research,[16] further popularised animal behaviorism with his books, Man Meets Dog and King Solomon's Ring.[17] Lorenz stated that there were three essential commands to teach a dog: "lie down" (stay where you are), "basket" (go over there) and "heel" (come with me).[18]

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Whenever you’re training your dog, it’s important to get as many family members involved as possible so everyone’s on the same page. If you are telling your dog “off” when he jumps on the couch and someone else is saying “down,” while someone else is letting him hang out up there, how on earth is he ever going to learn what you want? Consistency will be the key to your success.
Clean up any accidents in your house completely with an enzyme cleaner. This is very important because you do not want your pup to smell somewhere he has previously marked because he will return to that spot again and again. And on that note… If Fido has an accident in front of you, and you scold, yell or punish, you will only teach Fido not to take his potty breaks in front of you – Do not punish for accidents.
Most people don’t have a problem being very clear about when they are unhappy with their dogs, but, they often ignore the good stuff. Big mistake! Make sure you give your dog lots of attention when he’s doing the right thing. Let him know when he’s been a good boy. That’s the time to be extra generous with your attention and praise. It’s even okay to be a little over the top.
Remember that training is an ongoing process. You will never be completely finished. It is important to keep working on obedience training throughout the life of your dog. People who learn a language at a young age but stop speaking that language may forget much of it as they grow older. The same goes for your dog: use it or lose it. Running through even the most basic tricks and commands will help them stay fresh in your dog's mind. Plus, it's a great way to spend time with your dog.
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